What is TikTok and why is it so popular?

What is TikTok and why is it so popular?

TikTok is a very popular social network that allows you to create short videos (15-60 seconds) and share them with followers and friends. Each video can be edited using filters, music, and sound effects.

Currently the TikTok app, formerly known as Musical.ly, is only available for Android and iOS devices. According to its creators, it already has more than 800 million active users worldwide. Most of these users are young people who are engaged in viral challenges.

The TikTok platform has its origin in China and was created by the company ByteDance, who also owns Tuotiao (a very popular search engine in the Asian country). Originally the name of this application was Douyin which means "shake the music" in Chinese.

How was TikTok born?

TikTok was born in the city of Shanghai, China with the independent project called Musical.ly, which was an application of short video selfies (15 seconds) with filters and sound, whose combination was explosive that captivated the public in United States almost immediately.

It was in 2016 when the China Bytedance company stepped into the trend of short videos with sound and launched their own application: Douyin , copying the idea but adding famous sounds such as voices of actors, movie scenes, etc.

As early as 2071, Douyin had more than 200 million users distributed in Asia, Europe and North America. Duoyin gained ground in less than a year and to consolidate her success Bytedance decided to buy Musical.ly for a billion dollars combining and giving birth to TikTok, the favorite app for young audiences.

How does TikTok work?

Although as we already know, TikTok is a social network based on the creation of short videos in the form of a loop similar to the disappeared Vine. Next we will take a look at the most important features of this platform.

What is TikTok and why is it so popular?

  • Users share videos of themselves performing viral dances and challenges, often with background music accompanying their movements.
  • TikTok offers the feature of editing the videos before publishing them, in addition, it stands out for its great variety of fun filters, which makes it one of the favorite apps for the younger audience.
  • Within the application, we can find a chat style message area for users to talk to each other and a browsing tab that allows you to discover the most popular videos and challenges of the moment, in a very similar way to Instagram.
  • If you want to connect with other users, TikTok also has a system of follow and followers, such as on Instagram or Twitter.
  • Other features include friend lists and heart voting.

User Interface

TikTok interfaz.jpg

The first thing that we find when we enter the TikTok app is the tab "For you", where you will find the most popular and recommended videos, also next to this tab there is another call "Following" where also find the most recent videos of the people you follow. Each video is played in full screen where you will find a series of actions such as follow, view profile, like, comment and share on other social networks.

You cannot make any excuse to enter and register in TikTok. You can use your Google account, Facebook, Twitter, Gmail, email, phone... you can use almost any method to register and get your profile.

You can also explore all the challenges in trend by simply entering the search section or you can simply search for a specific video and / or explore by # hashtags .

What makes TikTok such a popular social network?

One of the reasons why TikTok is a very popular social network is that its content is unique, something that is not usually found on Instagram, Facebook, Twitter or any other social network. Music, dance and old-fashioned humor are some of the elements that you will find while browsing this social network.

One of the advantages of TikTok is that we don't need external applications to create and edit our videos with filters and add music. We have practically everything at hand from the editor itself with an immense variety of filters and options. What is the star characteristic? The option of being able to slow down the music.